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I've wittered on about Twitter quite a lot in these august pages, on and off for just under two years. I bet that a lot of you have groaned and moved on.
British Gas has renewed its sponsorship of Time Out magazine's environmental section, Green Scene. The deal includes sponsorship of the print and online content and was negotiated by Carat Sponsorship and Time Out Brand Solutions.
EDF Energy has appointed Media Planning Group to its £3 million media planning and buying account. The energy company has also signed on as the joint broadcast sponsor with Peugeot, for ITV's coverage of the IRB Rugby World Cup 2007. The deal includes TV and online and was brokered by OMD Fuse, Sponsorship...
So Saga finally appointed a media agency. A process so protracted it became something of a saga in itself. It seems that agencies now have to possess Odysseus-like levels of stamina to survive some of the epic timeframes imposed in recent pitches, writes Ian Darby .
