Adwatch (9 March) - Top 20 Recall: Is the new British Gas ad switched on?
09 Mar 2011 | by Craig Mawdsley, Joint planning director, Abbott Mead Vickers BBDO
Feelgood ad launching energy company's offer of Nectar points is a tactical triumph.
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Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.
Feelgood ad launching energy company's offer of Nectar points is a tactical triumph.
Despite the clamour for visual-led advertising, it appears dialogue is being written back into the script.