How adland is turning campaigns into content
01 Mar 2012
Agencies are calling on publishers to help deliver more than just great ads to clients. James Brown describes one such tie-up.
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Can Cheil move beyond Korea and Samsung?
25 Oct 2012 | by Ian Darby
Against the backdrop of Seoul's booming technology industry and the spreading phenomenon of 'K-pop', a confident Cheil is making concerted efforts to replicate its local successes abroad, Ian Darby writes.
School Reports 2011: MediaCom
05 Sep 2011 | by Staff
Still the biggest media agency after eight years, MediaCom rode the wave of 2010 despite treacherous waters. With laurels such as Campaign's Media Agency of the Decade under its belt and its status as the only media agency to have reached £1 billion in billings, expectations for the WPP-owned monolith...
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