Brands line up for new mobile ad platform Weve
14 Feb 2013 | by Matthew Chapman
As three networks join forces on mobile marketing proposition Weve, how will brands make use of available data, and will consumers be open to targeted messaging?
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Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.
As three networks join forces on mobile marketing proposition Weve, how will brands make use of available data, and will consumers be open to targeted messaging?
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