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T-Mobile is the most prominent, with EE in second place.
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.
In the ultra-competitive tablet market, the effectiveness of the ads could be key. Matthew Chapman assesses the contenders.
Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.
Apple is the most prominent, with Samsung in second place.
There are too many character ads these days, but here is one that manages to entertain without detracting from its message.
As Cadbury wins the battle against Nestlé to protect its shade of purple, Jim Prior, chief executive of branding agency The Partners, looks at the importance of building a brand around a colour
The need to think of social media as the responsibility of the entire company, rather than merely the domain of marketing, was a key theme of the BrandMAX 2012 summit
A look at the performance of O2 in social media over the past four months.
We reveal the marketers leading the way on the professionals' social-networking site
