T-Mobile is the most prominent, with EE in second place.
28 Nov 2012
| by Richard Warren, joint chief executive, DLKW Lowe
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.
15 Nov 2012
In the ultra-competitive tablet market, the effectiveness of the ads could be key. Matthew Chapman assesses the contenders.
Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.
Apple is the most prominent, with Samsung in second place.
23 Oct 2012
| by Sarah Stratford, managing partner - strategy, ais London
There are too many character ads these days, but here is one that manages to entertain without detracting from its message.
12 Oct 2012
As Cadbury wins the battle against Nestlé to protect its shade of purple, Jim Prior, chief executive of branding agency The Partners, looks at the importance of building a brand around a colour
The need to think of social media as the responsibility of the entire company, rather than merely the domain of marketing, was a key theme of the BrandMAX 2012 summit
05 Oct 2012
| by Staff
A look at the performance of O2 in social media over the past four months.
27 Sep 2012
We reveal the marketers leading the way on the professionals' social-networking site