Tesco: Diary of a hackathon
06 Sep 2012
The all-night 'hackathon' was once a tech phenomenon, but is now gaining traction with more 'traditional' brands, such as Tesco
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Lifeline: Apple iPhone
20 Sep 2012
Despite some design flaws and a number of scandals, the iPhone's status as the market leader continues.
Jay Jamison on hackathons: 'Brands are open to solving problems the new-fashioned way'
06 Sep 2012
US venture capitalist Jay Jamison, a partner at BlueRun Ventures, gives the view from across the Atlantic on the benefits of all-night hackathons
Kraft's Sonia Carter: 'Hackathons are an interesting method'
06 Sep 2012
Kraft Foods UK's head of digital on the increasing popularity of all-night 'hackathons'
Big brands embrace all-night 'hackathons'
06 Sep 2012 | by Sarah Shearman and Rachel Barnes
Once the sole province of Silicon Valley tech companies, intensive 'hackathons' have gained currency with more 'traditional' brands
Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter
05 Sep 2012
After an exhilarating Olympics, marketers and brands must return to reality and difficult trading conditions. We talked to six marketing chiefs about the testing four months ahead
Which laundry detergent brand is most prominent online? Brand barometer
02 Aug 2012 | by Gemma Charles
Ariel is the most prominent, with Persil in second place.
Brands at the Olympics: Highs and lows so far
01 Aug 2012 | by Staff
London 2012 has begun for sponsors, as they seek to get the most from their £750m contribution. Here, Marketing highlights all the key brand news, top stats and sponsor insights from the start of the Games.
Which digital camera brand is most prominent online? Brand barometer
27 Jul 2012 | by Gemma Charles
Canon is the most prominent, with Nikon in second place.
Tech: BBC and Sky must open up online
20 Jul 2012 | by George Nimeh
Media heavyweights the BBC and Sky operate 'closed' models online, but there is a strong argument that they, and other brands, would benefit from a touch more openness
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