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Can Facebook Home transform mobile marketing?

Home is where the heart is, according to the adage, but Facebook is hoping it is also where the money is

Samsung drafts in cast of hundreds for epic charge

Hundreds of cast and crew were drafted in to film cheerleaders, Roman centurions and police cars charging across a New Zealand beach.

A landmark moment for mobile marketing

Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.

Does DAB remain the future of radio?

It's not just analogue radio but other digital technologies that could stunt the growth of DAB. By Alasdair Reid

CSR: can it boost a brand's bottom line?

Andy Nairn explores the commercial benefit for brands such as Carphone Warehouse that genuinely 'give something back'.

Three lessons from this year's ISBA conference

Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.

Brand Barometer: Three's latest viral campaign reviewed

Social video expert Unruly evaluates the latest Three viral campaign, with "ones to watch" from Sol, Oreo and Pringles.

Is Sir Martin Sorrell right about Twitter?

WPP's chief executive said Twitter was more a PR medium than an advertising one. Is he right, Alasdair Reid wonders.

Emotiv EPOC

A device developed for brain-damaged patients could have a big impact on how we interact with the virtual world, Jeremy Lee writes.

The SpaceTop 3D desktop

One gripe with digital is that, unlike a book or vinyl, it's not a tactile medium. Well, that may be about to change, Jeremy Lee says.


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