Great name for a brand - The Lowbrow Lowdown
08 Oct 2001
If you're a music fan, there's a good chance that the phrase "that'd be a great name for a band" has crossed your lips many a time, writes Kate Kaye .
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Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
The big banking brands need to be careful they don't stagnate as competitors enter the field, writes Simon Clough, global marketing director, Clear.
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