A brand is born
07 Mar 2013
Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.
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New Twitter ad product billed a 'game-changer'
25 Apr 2013
The medium is continuing to test its commercial viability through the launch of 'keyword targeting'. By Alasdair Reid.
Introducing the 3D spot edited by those who see it
24 Jan 2013
A WCRS ad shows a woman happily cooking a meal or suffering abuse, depending on how the viewer elects to watch it. Ross Neil explains how.
Currys/PC World: This ad is clearly a typical product and price promotion ad
28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.
Plusnet: What's not to like here? The ad presents a simple message executed with charm
23 Oct 2012 | by Sarah Stratford, managing partner - strategy, ais London
There are too many character ads these days, but here is one that manages to entertain without detracting from its message.
The art of making a love story to rival Hollywood's finest
03 Nov 2011 | by Dave Monk and Matt Waller
Grey London's Dave Monk and Matt Waller describe the learning curve of making the Sony 3D spot and the part three legendary artists play.
Selling phones to youths in an austere market
03 Jun 2011 | by John Tylee
Phones 4u's marketing director, Russell Braterman, has used clever tactics from free Bones 4u condoms to Asbo-themed Christmas wrapping paper to carve out a niche for his brand and ensure young customers keep coming back.
Media: All about ... Consumer Electronics Show 2011
21 Jan 2011 | by Eric Bader
Cloud computing and 4G will impact brand advertising.
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