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Connected products confirm old brand truths

Agencies need to teach products to talk in the era of the Internet of Things, as the medium is still the message, Jessi Baker suggests.

Introducing the 3D spot edited by those who see it

A WCRS ad shows a woman happily cooking a meal or suffering abuse, depending on how the viewer elects to watch it. Ross Neil explains how.

The best brands of 2010: choose your winner

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.


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