POP: In-store incentives
27 Jul 2005
With more people window-shopping online, can POP play a role in persuading consumers to keep returning to high-street stores, asks Robert Gray.
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Magazine discounting is set to fuel a row with supermarkets over who controls the price of titles.
With more people window-shopping online, can POP play a role in persuading consumers to keep returning to high-street stores, asks Robert Gray.
The UK's retail giants are signing up to in-store TV, but have yet to agree on how best to deploy it.
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Originally published in Consumer Superbrands Volume VI, July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
The retailer is facing the prospect of its second owner in two years as its turnaround strategy has failed to lure consumers. What must it do to revive its fortunes, asks Alexandra Jardine.