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Battle for the margins

Magazine discounting is set to fuel a row with supermarkets over who controls the price of titles.

POP: In-store incentives

With more people window-shopping online, can POP play a role in persuading consumers to keep returning to high-street stores, asks Robert Gray.

Watch this space

The UK's retail giants are signing up to in-store TV, but have yet to agree on how best to deploy it.

Superbrands case studies: Topshop

Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.

Superbrands case studies: Specsavers

Originally published in Consumer Superbrands Volume VI, July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.

Superbrands case studies: Marks & Spencer

Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.

Brand Health Check: Allders

The retailer is facing the prospect of its second owner in two years as its turnaround strategy has failed to lure consumers. What must it do to revive its fortunes, asks Alexandra Jardine.


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