to remove filtersMcDonald's braces for attack
25 Aug 2004
The fast-food giant is the latest brand facing an anti-corporate polemic. Mark Sweney asks how it can respond
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Retail therapist - Steven Sharp Director of marketing, store design and e-commerce, Marks & Spencer
02 Sep 2004 | by Alexandra Jardine
The August Bank Holiday is a little late in the year for a spring clean. But this is exactly what Marks & Spencer has begun at its 380 stores nationwide.
Sales Promotion: Price promotion: the brand killer
30 Jun 2004 | by Suzy Bashford
Slashed prices and product giveaways may keep shoppers happy, but brands must consider the long-term effects on their health.
Charitable status hits high street
16 Jun 2004 | by Alexandra Jardine
Charities are recognising the value of taking a more commercial approach to their retail outlets. The latest card shop on Hammersmith's high street looks inviting.
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