BrandMAX 2012: What you need to know
10 Oct 2012 | by Noelle McElhatton
The need to think of social media as the responsibility of the entire company, rather than merely the domain of marketing, was a key theme of the BrandMAX 2012 summit
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Hornby's Games failure
11 Oct 2012 | by Ben Bold
The toymaker's Olympics range fell short of expectations
Homebase: once the earplugs are in, the DIY retailer's ad inspires the creative home-maker in us all
09 Oct 2012 | by Gary Robinson, executive creative director, Inferno
I used to love the Peter Bjorn and John song Young Folks - so much so that it made it onto the agency's hotly contested Christmas CD in 2007, but when I hear the song being used on the Homebase ads it just grates.
The challenges of taking a regional brand national
04 Oct 2012
The promise of rapid growth holds great appeal for brands looking to make the leap from a regional to a national presence, but this kind of expansion is not for everyone, writes Jane Bainbridge.
Tesco: Diary of a hackathon
06 Sep 2012
The all-night 'hackathon' was once a tech phenomenon, but is now gaining traction with more 'traditional' brands, such as Tesco
Big brands embrace all-night 'hackathons'
06 Sep 2012 | by Sarah Shearman and Rachel Barnes
Once the sole province of Silicon Valley tech companies, intensive 'hackathons' have gained currency with more 'traditional' brands
Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter
05 Sep 2012
After an exhilarating Olympics, marketers and brands must return to reality and difficult trading conditions. We talked to six marketing chiefs about the testing four months ahead
Brands at the Olympics: Highs and lows so far
01 Aug 2012 | by Staff
London 2012 has begun for sponsors, as they seek to get the most from their £750m contribution. Here, Marketing highlights all the key brand news, top stats and sponsor insights from the start of the Games.
Why PR professionals need to learn the language of the boardroom
04 Jul 2012 | by Kate Magee
There has been more talk than action on measurement in PR in the past couple of decades. Kate Magee attended the recent AMEC conference to hear the latest proposals.
Adwatch and Webwatch (July 4) Top 10 recall: Aldi
03 Jul 2012 | by Damon Collins, founder, Joint
Honest, upfront message is making the brand relevant to the British shopper
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