Brand Barometer: Social media performance of Red Bull
14 Nov 2012 | by Staff
A look at the performance of Red Bull in social media over the past four months.
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John Lewis' mission to spread the power of love
15 Nov 2012
Last year's Christmas campaign was a tough act to follow, but a simple love story won through this year, Shay Reading writes
Reaching gay consumers: beyond the 'pink pound'
09 Nov 2012 | by Trevor Hardy, founder, The Assembly
Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.
46. 'Keep calm and carry on' poster
08 Nov 2012
How ironic that "Keep calm and carry on", a poster created to calm Britons nerves at the outbreak of war (and which never saw the light during those dark days), should find its message having such resonance in these economically beleaguered times. The poster, now reproduced on millions of tea towels...
Which notebook brand is most prominent online? Brand barometer
01 Nov 2012 | by Gemma Charles
Primark is the most prominent, with Top Shop in second place.
Sector Insight: furniture retail
30 Oct 2012 | by Jane Bainbridge
The recession hit the sector hard, and its expenditure-limiting effects still linger
Brand Barometer: Social media performance of Burberry
26 Oct 2012 | by Staff
A look at the performance of Burberry in social media over the past four months.
The Advocates - Sainsbury's Games-maker and 'heir apparent'
25 Oct 2012 | by John Tylee
On the back of yet another quarter of growth, and with market leader Tesco showing some chinks in its armour, Sainsbury's commercial director, Mike Coupe, is striving to continue a momentum buoyed by the Paralympics, John Tylee writes.
The reinvention of retail according to the UK's business leaders
17 Oct 2012 | by Rachel Barnes
The UK's biggest retail and brand leaders have set the agenda for innovation
Wickes: DIY chain's campaign helps make it the choice of men wishing to feign competence.
16 Oct 2012 | by Charles Vallance, chairman, VCCP
Before I start, I have to declare an interest. I'm a huge fan of this campaign, so I'm utterly biased.
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