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CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.
There is a lot of discussion in the retail marketing industry about the more strategic role POP should be playing in the marketing mix. For the most part, the assertions, ambitions and aspirations of the industry are all perfectly valid, writes Creo's Richard Saysell.
Boots is the UK's leading health and beauty retailer and has been trading since the 19th century. With around 1,500 stores in the UK and Irish Republic, it serves approximately 8m customers every week.
In 1946 Black & Decker created the world's first portable electric drill for consumers, effectively creating what is now known as the DIY market. The brand has since gone from strength to strength, launching new products and creating new market categories including: consumer power tools, accessories...
The Berghaus brand is synonymous with adventure and innovation. Founded in 1966, Berghaus has for more than four decades pushed the boundaries of what is possible with performance outdoor clothing, rucksacks and footwear. Throughout that time, the company has equipped and supported expeditions to the...
Autoglass is the UK's leading vehicle glass repair and replacement company, serving more than 1.3m motorists every year.
With GCap's share price almost doubling, Stephen Foster looks at Global's attempts to acquire it and examines the drop in sales at Marks & Spencer amid trouble on the high street.
City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing and media.
City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing and media.
It’s time to re-wire broadcast sponsorship so that it works for the next generation of viewers, argues Ardi Kolah
