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Turkey of the week: Isme, Contagious Content

25 Apr 2013

Maisie McCabe thinks the new ad for Isme starring Carol Vorderman is typical in its sector: "There s the soft lighting, laughing friends, swinging hips and even a joke about getting older. It d be great if these online retailers could try to shake up their ads in the same way they ve disrupted the high...

Adidas: nothing else but blue matters

05 Apr 2013 | by Matthew Chapman

Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.

Fortnum & Mason blends tradition and modernity

22 Mar 2013 | by Matthew Chapman

Perhaps best known for its upmarket food, the quintessential British retailer seeks to strike a balance between tradition and modernity with its new jewellery department.

Which DIY specialist is the most prominent online? Brand barometer

15 Mar 2013 | by Gemma Charles

Screwfix is the most prominent, with Wickes in second place.

Ted Baker sets Finishing School lines

13 Mar 2013 | by Matthew Chapman

To coincide with the new season's Finishing School theme, Ted gave his "students" lines to write throughout the week.

Hero Eco transforms into A2B

11 Mar 2013 | by Matthew Chapman

Electronic-bike company Hero Eco rebrands to A2B and freshens up its product line up to give it broader appeal to a younger audience.

Brand barometer: Social media performance of Weight Watchers

08 Mar 2013

A look at the performance of Weight Watchers in social media over the past four months.

Vibrant colours usher in Nutmeg clothing range

03 Mar 2013 | by Matthew Chapman

Thoughtful details, great quality and outstanding value are the focus for Morrisons' first clothing range.

Brand barometer: Social media performance of Argos

01 Mar 2013

A look at the performance of Argos in social media over the past four months.

Brand barometer: Social media performance of Asda

13 Feb 2013 | by Staff

A look at the performance of Asda in social media over the past four months.

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