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Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

Once the sole province of Silicon Valley tech companies, intensive 'hackathons' have gained currency with more 'traditional' brands

Consumers use social commerce to validate purchases with peers

23 Feb 2012 | by Nicola Clark

Consumers are using social commerce applications to give their purchases the "validation of the crowd".

The most irritating ads of 2011

10 Jan 2012 | by David Benady

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.

Media Headliner: Focused Wildman set to take Yahoo! up a level

03 Mar 2011 | by Alasdair Reid

Yahoo! UK's sales supremo says his TV background will help him propel the brand into the big league, Alasdair Reid hears.

Television: LateRooms.com looks to TV to become 'go to' choice

29 Sep 2010 | by Thinkbox

CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.

How brands can reach bloggers

04 Mar 2010 | by Nicola Clark

Influencing online opinion-formers has become an increasingly important way of reaching consumers, but many brands are still struggling to connect effectively with bloggers, writes Nicola Clark

Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009

15 Dec 2009 | by Staff

LONDON - TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009.

Chief marketing officers find it lonely in the board room

17 Nov 2009 | by Nicola Clark

LONDON - Many marketers dream of helping to launch a break-out brand or getting in on the ground floor with the next Richard Branson. However, for many who have made it to the top of the greasy pole, the reality is far from rosy. The fact remains that some companies are failing to respect the broader...

Youth marketing: four trends in reaching the CyberGens

22 Sep 2009 | by David Benady

LONDON - Brands have grappled with Generation X and Y but the rise of Web 2.0 has brought fresh challenges that brands must navigate to connect with the elusive Cyber Generation.

The failed strategy that drove Tesco TV

10 Mar 2009 | by Sarah Johnson

LONDON - Was the supermarket's in-store TV network doomed to failure from the start?

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