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Media Forum: Can Channel 4 change?

After ten years of Big Brother, can C4 transform itself, Ian Darby asks.

Media Perspective: Radio looks to an analogue future as Britain goes digital

The comeback kids are in town. Sir Richard Branson and Kelvin MacKenzie both want to return to radio and have expressed an interest in bidding for the national analogue radio licences owned by Absolute Radio, Classic FM and talkSPORT.

Media Headliner: Bauer Radio seeks capital gains from Parkinson

Steve Parkinson is the man Bauer has promoted to give Kiss and Magic the edge in London's radio market.

Media Forum: Has Absolute name worked?

What conclusions can be drawn from its Rajar results, Anne Cassidy asks.

The World: The Super Bowl stands up to economic scrutiny

DDB's worldwide chief, Bob Scarpelli, wasn't sure how ads would meet with consumer expectations in the financial climate.

Close-Up: How adland is handing music industry a lifeline

Music companies are turning to advertising agencies to help them make money in the digital age, Caroline Lovell writes.

Media Perspective: Newspapers can't afford to take moral high ground on ads

In the Jeeves and Wooster story The Code Of The Woosters, Bertie Wooster ruminates on the correct way to steal a policeman's helmet.

Media Forum: Are freesheets doomed?

Will a Standard revival hit London's evening freesheets?

Media Lifeline: ESPN

The network that launched in 1979 is rebranding its European offer as ESPN America.

Media: All about ... Changes at IPC Media

Is its management reshuffle a step in the right direction?

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