Raising the game for BT Sport
16 May 2013
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
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Things we like
17 May 2013
Campaign's selection of media news and views of note in the week before 17 May 2013.
James Townsend, designer, Bartle Bogle Hegarty
02 May 2013
WHAT HE DID Townsend designed Bartle Bogle Hegarty's recent print ad for The Guardian's coverage of the legacy of Baroness Thatcher.
New Twitter ad product billed a 'game-changer'
25 Apr 2013
The medium is continuing to test its commercial viability through the launch of 'keyword targeting'. By Alasdair Reid.
Why We're Loving: Phillippe Elkoubi, casting director, OHM Studio, Paris
25 Apr 2013
WHAT HE DID Elkoubi cast Grey London's "the kiss" for Vodafone Red. Dramatising the idea that good things should last forever, it has been shared around the world more than 250,000 times.
Pick of the week: Channel 4, 4 Creative
28 Mar 2013
Jeremy Lee enjoyed Channel 4 s Grand National promo: "The new 4Creative team has come storming out of the gates with this spot, which nicely emphasises how the country comes together to watch the thrills of the Grand National." The ad was created by Chris Bovill, John Allison and Keith McCarthy, who...
No 56: First Sunday Times colour supplement
07 Mar 2013
Roy Thomson was famous for knowing instinctively where there was good advertising money to be made. But when the Canadian launched the Sunday Times magazine on 4 February 1962, adland was far from convinced he was on to a winner. Advertisers and their agencies initially gave it a wide berth, not...
Things we like
07 Mar 2013
Campaign's selection of media news and views of note in the week before 8 March 2013.
A brand is born
07 Mar 2013
Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.
Turkey of the week: Magic FM
07 Mar 2013
Ian Darby thinks Magic s advertising has lost its way: "Magic was once a great brand supported by great advertising. Now it s dishing up cheap, lazy dross that can only result in it swimming downstream to join tackier rivals."
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