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Editorial: Ad industry has to grab the initiative next year

It didn't come gift-wrapped, but it was still a welcome Christmas present that the Public Health Minister, Dawn Primarolo, delivered to the ad industry last week.

Opinion: Perspective - IPA's agency/client plan needs honesty to work

As you know, the bread and butter for Campaign's news pages is the churn of ad accounts. Whenever we get a sniff of one, we duly call the client, often to be told: "It's just an internal review. We're not changing agencies."

Editorial: Govt can't say one thing and do another

If the Government is to get adland onside over the obesity issue, it needs to end its schizophrenia towards the business.

Media: All about ... Green media owners

Brand extensions are now environmentally friendly. Alasdair Reid reports.

The World: The men taking their election campaigns online

But can a presence on Facebook and MySpace really help Australia's political heavyweights win office? Kevin Johns reports.

NEWS ANALYSIS: How ‘crap towns' learned to hit back

After being branded as the "worst place to live in the UK" by a TV programme, Middlesbrough Council's comms team has come out fighting. Matt Cartmell looks at how other areas have dealt with similar crises.

Close-Up: Live issue - EU's 'green' lobby takes aim at car ads

The EU is threatening to impose tougher rules on car ads. Kunal Dutta analyses the implications.

Close-Up: Live Issue - Is the DM industry 'green' enough?

Are DM agencies doing enough to fight off criticism over their 'green' stance?

Editorial: Violent virals could pose a big headache for ASA

On the face of it, the decision by the Advertising Standards Authority to turn its attention to the use of violence in ads seems curious.

City Republic: Sainsbury's, phone wars and the oil price

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on what the financial markets are doing and what it means for marketing and media.

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