Brand Barometer: Social media performance of Change4life
30 Mar 2012 | by Gemma Charles
A look at the performance of Change4Life in social media over the past four months
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Save the Children is the most prominent, with NSPCC, Barnardo's and UNICEF UK closely behind.
A look at the performance of Change4Life in social media over the past four months
RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank
The organisation is rolling out its 'Great' activity to 14 cities worldwide following an injection of government funding, writes Loulla-Mae Eleftheriou-Smith.
From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith.
As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do?
When politicians express negative opinions about brands and their advertising, marketers start to worry about regulation. But what should they do to defend their businesses, asks David Benady.
Is regulatory consolidation inevitable in the digital age, Alasdair Reid asks.
The Trinity Mirror chief executive does not hold back when it comes to things that threaten her newspapers.
Bartle Bogle Hegarty's Melanie Lynch and Rory Hall went from being jobless to seeing their first ad on TV in a year. They discuss their journey.