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CASE STUDY - In January 2009 the Department of Health launched Change4Life with the aim of reducing obesity.
City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on what the financial markets are doing and what it means for marketing and media.
City Republic is the latest great new addition to BR. Every Monday and Wednesday -- and for this week only, Friday -- Stephen Foster takes a personal view on what the financial markets are doing and what it means for marketing and media.
Ardi Kolah reports on why Ofcom's proposed recommendations on the regulation of channel sponsorship is way off the mark.
As the London Olympics Bill commences its first reading at committee stage in the House of Commons in October, strategic sponsorship and licensing consultant Ardi Kolah examines its contents and assesses the affect it will have on marketing activities surrounding the 'greatest show on earth'.
Originally published in Consumer Superbrands Volume VI, July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
As legal and brand guru Ardi Kolah argues, the new EU Directive on Unfair Commercial Practices may be impotent in completely eradicating pester power as an outcome of legitimate marketing activity, writes Ardi Kolah.
As Britain's number two tennis player Greg Rusedski awaits the verdict over taking the banned substance nandrolone, legal and brand guru Ardi Kolah reports on a recent legal challenge to protect our rights to take vitamin supplements.
This is a familiar warning for 'over the counter' (OTC) medicines. But should this now be applied to everyday food products and vitamin supplements? Following the recent spate of health scares, does the consumer need more legal protection before taking a trip to the local supermarket? Legal and brand...
Ardi Kolah examines the forthcoming tobacco advertising, promotion and sponsorship ban in the UK and looks at the marketing challenges that lie ahead for the tobacco industry
