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The campaign that improved lives, not profits

Laurie Smith reveals how Leo Burnett reached out to inspirational women to help the plight of underprivileged girls.

The Obama vs Romney marketing face-off: brand lessons from the US election

Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.

Making a difference for Europe's bright sparks

Why Moray MacLennan wants the ad industry to help entrepreneurs build a future for Europe.

Should the Government be a brand?

Does use of HMG name suggest a joined-up comms approach or is it set to fail, John Tylee asks.

How Barnardo's got us off the dole with our big break

Bartle Bogle Hegarty's Melanie Lynch and Rory Hall went from being jobless to seeing their first ad on TV in a year. They discuss their journey.

Is a single trade body a good idea?

The Marketing Agencies Association wants a single trade body, but others disagree.

Is adland protecting children enough?

The ad industry is pushed into a corner as the Government looks for a quick fix, John Tylee writes

The grad raising advertising's profile on campus

Not content with promoting the industry at Oxford, Francis Athill is expanding his advertising society to other universities.

Can Labour initiative help ad industry?

The political party is introducing a think tank to boost the UK's creative economy.

School Reports 2011: MediaVest

MediaVest remains locked in some people's minds as MediaVest Manchester. The agency rebranded a couple of years ago as it did not want to appear limited to Manchester-based work.


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