US election campaigns
15 Nov 2012
What did the industry learn from the Twitter election, Alasdair Reid asks.
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Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
The Obama vs Romney marketing face-off: brand lessons from the US election
01 Nov 2012 | by Gordon MacMillan
Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.
Top five: The most-shared 2012 Presidential election ads
01 Nov 2012 | by Gordon MacMillan
Official and funded by Super PACs (political action committees)
Brand barometer: Lagers, which one is most prominent online?
20 Apr 2012 | by Gemma Charles
Heineken is the most prominent, followed by Molson Coors' Carling.
Brand barometer: Children's charities, which one is most prominent online?
05 Apr 2012 | by Gemma Charles
Save the Children is the most prominent, with NSPCC, Barnardo's and UNICEF UK closely behind.
Brand Barometer: Social media performance of Change4life
30 Mar 2012 | by Gemma Charles
A look at the performance of Change4Life in social media over the past four months
Brand barometer: High street banks, which is most prominent on the web?
17 Feb 2012 | by Gemma Charles
RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank
Cookie consent: how to stay on the right side of the law
09 Feb 2012 | by Rachel Barnes
As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do?
The government's challenge of getting the public online
24 Jun 2009 | by Fiona Ramsay
LONDON - Last week, the government published its 'Digital Britain' report. This set out a wide-ranging strategy that it is hoped will help lift Britain out of recession and leave it prepared for a technological 'big bang'. The ambition is laudable, but getting the message across to the public poses...
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