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Rising prices have affected sales of the UK's most popular alcoholic drink
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
The answer to what an inventive organisation means no longer comes from CTOs. Amelia Torode meets el Bulli's head chef.
Why The Brocketts supplied the alligator that appears in Johnny Fearless new ad for the launch of the Diageo drinks brand Jeremiah Weed (pictured, below). How They say: "We had some fun. Every time we move the alligator for a new take or re-adjustment, we have to secure its mouth for safety reasons....
I love it when a brand decides to stand for something bigger, that people care about. I love ambition. The flip side to this is that the brand will then have to deliver.
Retail pizza brands have struggled to overcome the rise of own-label offerings
Evian is the most prominent, with Volvic in second place.
Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.
A look at the performance of Tetley in social media over the past four months.
As far as advertising goes, the list of things I wish I d done would be a pretty obvious one. But of all the cleverest, quirkiest or coolest pieces of work in recent years, Gatorade s "replay" campaign of 2009 takes some beating. While every other energy drink on the market was doing energetic ads...
