Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
LONDON - Marketing identifies the five most important consumer trends of 2009.
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Top five green initiatives in marketing in 2009
15 Dec 2009 | by Nicola Clark
LONDON - Tesco and Starbucks are among the brands to launch major green initiatives in 2009.
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and the dominance of Twitter, Marketing looks at the top 10 marketing moments of the year.
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
LONDON - In a year when supermarkets positioned themselves as consumers' most 'trusted allies' during the recession, it comes as no surprise that they dominate our Adwatch of the Year table of most-recalled TV advertisers.
Top 10 ads with the highest recall in a single week in Adwatch 2009
15 Dec 2009 | by Staff
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
AMV BBDO, McCann Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
LONDON - For the third year in a row, commercials produced by the team at Abbott Mead Vickers BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2009 more often than any other agency, followed by McCann Erickson and DLKW.
Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool
08 Dec 2009 | by Alan Mitchell
Asda's Andy Bond foresees a 'democratic age' where the public will take the lead in the way we do business, but first consumers will have to get over their 'learned helplessness.'
Sector Insight: Bottled water
02 Dec 2009 | by Jane Bainbridge
Increasing environmental concerns and the recession have combined to hit the bottled-water sector hard.
Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels
01 Dec 2009 | by Mark Ritson
LONDON - Despite the tightening of purse strings during the recession, private labels in the UK have experienced a slowdown in growth. That is not to say, however, their journey has come to an end.
Next-generation 3D programming to provide opportunities for advertisers in 2010
24 Nov 2009 | by Fiona Ramsay
LONDON - Viewers are still getting to grips with HD TV, but 3D TV technology is already coming into play, giving brands an opportunity to add another dimension to their advertising.
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