Close-Up: Walkers' 'do us a flavour' is engaging the nation
23 Jan 2009
Walkers' campaign generated 1.2 million flavour ideas as people willingly bought into the concept, Kate Nettleton writes.
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Close-Up: How Fallon raised eyebrows in latest Cadbury ad
30 Jan 2009
The creative behind 'eyebrows', Nils-Petter Lovgren, takes us behind the scenes of the follow-up to 'gorilla' and 'trucks'.
Close-Up: Live issue - Johnnie Walker: the story behind 'Keep walking'
14 Nov 2008
Bartle Bogle Hegarty's Steve Mustarde looks at the campaign that won the Grand Prix at the 2008 IPA Effectiveness Awards.
Close-Up: The real reason why Cadbury has chosen SSF
03 Oct 2008 | by Matt Williams
Critics wonder if Svengali Maurice Levy engineered the Cadbury/SSF deal. But what does the client say?
Editorial: Ditching traffic-light labels is way ahead
03 Oct 2008
An outbreak of common sense appears to have occurred at the Food Standards Agency, which looks set to abandon traffic-light labelling of food products. Defining what constitutes "healthy" food has proved almost impossible and the "traffic light" approach was always likely to stigmatise some foods unfairly....
Close-Up: Live Issue - Innocent stands its ground amid pitch criticism
19 Sep 2008
Smoothies giant defends decision to keep the creative task in-house, though it won't have curried favours, John Tylee says.
Opinion: Perspective - Why common sense is needed when vetoing ads
01 Aug 2008 | by Claire Beale, claire.beale@haymarket.com
Another week, another Abbott Mead Vickers BBDO gay ad row. And another reason for the ad industry to gnash its teeth.
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