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The answer to what an inventive organisation means no longer comes from CTOs. Amelia Torode meets el Bulli's head chef.
Why The Brocketts supplied the alligator that appears in Johnny Fearless new ad for the launch of the Diageo drinks brand Jeremiah Weed (pictured, below). How They say: "We had some fun. Every time we move the alligator for a new take or re-adjustment, we have to secure its mouth for safety reasons....
Winning awards wasn't the only game in town at the Cannes Lions Festival last week, as brands took to the global stage to preach their strategic gospel. A common theme was creativity and its positive impact on the bottom line.
Although it was shot on a crowded train, BMB's new ad for Cobra offers a fresh perspective on the country, its creator Julia Martens explains.
Chinese companies seeking a foothold on the international stage are a huge opportunity for UK agencies, John Tylee writes.
Few people argued when TBWA\London was given a score of "2" in last year's School Report. Even the agency itself struggled to award itself much higher. It was clear that huge changes were needed - and fast.
Vizeum's quiet, but likeable, Grant Millar can be pleased with his team's performance after a very impressive year for Vizeum, which has firmly embedded itself in one of the more interesting places in media agency territory.
Saatchi & Saatchi can take credit for creating one of the most talked-about ads of the year. And the spot didn't even air. The Flake ad, featuring an over-sexed devil and some excitable virgins, put the wind up Cadbury's owner, Kraft, so much that the agency lost the account (to sister shop Fallon)...
In the past, Wunderman has enjoyed a high profile in the direct marketing industry - particularly for its creativity - but in 2010, it was more a case of the agency keeping its head down and quietly getting on with business.
In a year when it was all about holding tight to your business as if your reproductive organs depended on it, OMD did well to retain desirable clients in Carlsberg (£100 million) and easyJet (£25 million), international and pan-European accounts respectively. It also scooped the paid search account...
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