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Evian babies street dance with adult selves

22 Apr 2013

Adults share the stage with their baby selves in the follow up to Evian's viral smash hit Roller Babies.

How Adrià became the inspiration for creatives

15 Nov 2012

The answer to what an inventive organisation means no longer comes from CTOs. Amelia Torode meets el Bulli's head chef.

Which cola brand is most prominent online? Brand barometer

24 Aug 2012 | by Gemma Charles

Diet Coke is the most prominent, with Coca-Cola in second place.

Which gym chain is most prominent online? Brand barometer

20 Jul 2012 | by Gemma Charles

Fitness First is the most prominent, with LA Fitness in second place.

Which tea brand is most prominent online? Brand barometer

13 Jul 2012 | by Gemma Charles

Twinings is the most prominent, with Yorkshire Tea in second place.

The 'Olympics of advertising': How the brands at Cannes competed for our attention

27 Jun 2012 | by Noelle McElhatton

Winning awards wasn't the only game in town at the Cannes Lions Festival last week, as brands took to the global stage to preach their strategic gospel. A common theme was creativity and its positive impact on the bottom line.

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

06 Mar 2012 | by Adam Woods

Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates who gets what out of these deals and highlights the winners and losers from direct relationships with Facebook.

Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.

Brand barometer: Supermarkets, which one is most prominent online?

24 Feb 2012 | by Gemma Charles

Tesco has the highest share of voice while 20% of conversations about supermarkets concern the environment.

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?

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