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LONDON - Marketing identifies the five most important consumer trends of 2009.
LONDON - In a year when supermarkets positioned themselves as consumers' most 'trusted allies' during the recession, it comes as no surprise that they dominate our Adwatch of the Year table of most-recalled TV advertisers.
LONDON - Store revamps can boost footfall but should be backed by wider changes to the brand.
LONDON - Unbranded campaigns may grab consumer attention, but they are not risk-free.
LONDON - Many British brands can polarise public opinion, provoking implacable loathing in some, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands that elicit indifference from consumers that should be most concerned.
LONDON - In a world where received wisdom states that a typical marketer stays in any job for an average of 18 months, Scott Jefferson's five years at bakery retailer Greggs is a notable innings.
LONDON - The FSA's drive to cut salt levels is laudable, but it must avoid alienating brands.
LONDON - Will the coffee chain's trial of unbranded shops bolster the core brand or backfire?
LONDON - Brands are using recruitment drives to boost their image and change perceptions.
While shorter meal breaks are buoying sandwich chains, the recession is fuelling the revival of the packed lunch.
