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Sector Insight: Sports clothing and footwear

The proliferation of discount retailers, both on the high street and online, has helped this sector hold up well during the downturn.

What niche social networks can do for your brand

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.

Sector Insight: watches and jewellery

The economic downturn and factors such as the falling marriage rate and the rise of mobiles are affecti ng watch and jewellery sales.

No room in the UK: can new retailers succeed on the high street?

Does the closure of Best Buy's UK stores sound a warning to other overseas retailers looking to set up shop here, asks Matt Chapman.

Forget catwalks - This is how to get boys into fashion

Jaw-dropping dance moves and cutting-edge technology come together in an Asos campaign.

School Reports 2011: UM London

Something quite interesting has been going on at UM London.

Adwatch (July 20): Top 20 recall - Specsavers turns action-packed

Latest in the series of 'need glasses'-gag ads takes an unusually action-packed turn.

London 2012: How to 'rent' an Olympic athlete

As excitement about the London 2012 Olympics builds, brands must decide whether athlete sponsorship is an effective strategy.


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