Brand Health Check: American Apparel
16 Jun 2010 | by Joe Thomas
Media focus on the US clothing company has not translated into higher sales.
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The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Reality's new dimension
16 Jun 2010 | by Andrew McCormick
Technology is enhancing the customer experience like never before.
Marks & Spencer describes its journey from corporate social responsibility to sustainability
27 Oct 2009 | by Mike Barry & Lucy Calver
LONDON - Marks & Spencer's Mike Barry and Lucy Calver discuss some of the important lessons the retailer has learned since it moved away from a CSR approach and started implementing its 'Plan A' strategy in 2006.
Flashback? Retailers likely to resort to flash sales again in the run-up to Christmas
13 Oct 2009 | by Jo
LONDON - Last week Marks & Spencer kicked off its mid-season sales as did House of Fraser with an 'up to '50% sale' and Debenhams undercutting its rivals with an 'up to 70%' sale.
Next bucks high-street trend
08 Oct 2009 | by Staff
Fashion retailer takes the New York subway to help close the gap on arch clothing rival Debenhams
Asda explains its bold attempt to involve customers in decision-making
06 Oct 2009 | by Fiona Ramsay
LONDON - Empowering the consumer has become the fashionable strategy of 2009. In the past two weeks alone, Vodafone has unveiled its fresh 'Power to you' brand positioning and Yahoo! has launched an ad campaign with the tagline 'It's you'.
New game plan: JJB attempts to shift itself upmarket
29 Sep 2009 | by Joe Thomas
LONDON - JJB, the beleaguered sports retailer, last week announced it was repositioning in an attempt to turn its fortunes around.
Tesco attempts a walk on the fashion runway
22 Sep 2009 | by Joe Thomas
LONDON - Will the retailer's repositioning of its clothing offer pay off?
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
LONDON - Many British brands can polarise public opinion, provoking implacable loathing in some, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands that elicit indifference from consumers that should be most concerned.
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