Sector Insight: Sports clothing and footwear
01 Dec 2011 | by Jane Bainbridge
The proliferation of discount retailers, both on the high street and online, has helped this sector hold up well during the downturn.
Search results
- Articles
- Jobs
Search filters:
By Article Type
- Analysis
By Industry Sector
-
Fashion / Clothing
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (6)
- Campaign (14)
- campaignlive.co.uk (4)
- Marketing (5)
- marketingmagazine.co.uk (46)
- mediaweek.co.uk (1)
- prweek.com (1)
By Discipline
- Ad campaign (4)
- Agency (2)
- Digital marketing (10)
- Marketing (74)
- Media (10)
- More...
- New Business (1)
- PR (1)
- Research & Data (11)
- Less...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.
Sector Insight: watches and jewellery
23 Nov 2011 | by Jane Bainbridge
The economic downturn and factors such as the falling marriage rate and the rise of mobiles are affecti ng watch and jewellery sales.
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
Does the closure of Best Buy's UK stores sound a warning to other overseas retailers looking to set up shop here, asks Matt Chapman.
Forget catwalks - This is how to get boys into fashion
20 Oct 2011 | by Dominic Goldman and Marcel Kornblum
Jaw-dropping dance moves and cutting-edge technology come together in an Asos campaign.
School Reports 2011: UM London
05 Sep 2011 | by Staff
Something quite interesting has been going on at UM London.
Adwatch (July 20): Top 20 recall - Specsavers turns action-packed
20 Jul 2011 | by Robin Garton, Creative director, MBA
Latest in the series of 'need glasses'-gag ads takes an unusually action-packed turn.
London 2012: How to 'rent' an Olympic athlete
08 Jul 2011 | by Nicola Clark
As excitement about the London 2012 Olympics builds, brands must decide whether athlete sponsorship is an effective strategy.
Close-Up: Why spending heavily on advertising is the latest fashion on the high street
29 Oct 2010 | by Sara Kimberley
Retailers are relying on big agencies and major ad campaigns to keep them ahead of the competition, Sara Kimberley explains.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Hope&Glory wins Ikea consumer press office duties
- Bell Pottinger joins APPC fold after years of opposition
