Brand Barometer: H&M's latest viral campaign reviewed
22 Feb 2013
Social video expert Goviral evaluates H&M's latest viral campaign, with "ones to watch" from Dell, Ikea and HP Sauce.
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Sector Insight (interactive): youth fashion
28 Feb 2013 | by Jane Bainbridge
Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.
Sector Insight: footwear retailing
02 Oct 2012 | by Jane Bainbridge
Clarks is still the market leader in a category that faces increased competition
Adidas has the edge on Nike's similar TV advertising campaigns
01 Aug 2012 | by Richard Alford, managing director, M&C Saatchi
Challenge everything; impossible is nothing; just do it; all-in; my time is now; take the stage; make it count; write the future. That is, in essence, my initial review of the latest Adidas ad.
Sector Insight: Childrenswear
02 May 2012 | by Jane Bainbridge
The impact made by supermarkets has led to fierce competition and lower prices.
Brand Barometer: Social media performance of Converse
20 Apr 2012 | by Gemma Charles
A look at the performance of Converse in social media over the past four months
Brand barometer: Social media performance of Ultimo
02 Mar 2012 | by Gemma Charles
A look at the performance of Ultimo in social media over the past four months.
The most irritating ads of 2011
10 Jan 2012 | by David Benady
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.
Sector Insight: Sports clothing and footwear
01 Dec 2011 | by Jane Bainbridge
The proliferation of discount retailers, both on the high street and online, has helped this sector hold up well during the downturn.
Sector Insight: watches and jewellery
23 Nov 2011 | by Jane Bainbridge
The economic downturn and factors such as the falling marriage rate and the rise of mobiles are affecti ng watch and jewellery sales.
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