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Sector Insight (interactive): youth fashion

28 Feb 2013 | by Jane Bainbridge

Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.

Brand Barometer: H&M's latest viral campaign reviewed

22 Feb 2013

Social video expert Goviral evaluates H&M's latest viral campaign, with "ones to watch" from Dell, Ikea and HP Sauce.

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.

Cadbury and Nestlé: What's in a colour?

12 Oct 2012

As Cadbury wins the battle against Nestlé to protect its shade of purple, Jim Prior, chief executive of branding agency The Partners, looks at the importance of building a brand around a colour

Sector Insight: footwear retailing

02 Oct 2012 | by Jane Bainbridge

Clarks is still the market leader in a category that faces increased competition

Jacamo: the specialist menswear site is still finding its feet with new spokesman Andrew Flintoff

25 Sep 2012 | by Gerry Human, executive creative director, Ogilvy & Mather London

In this ad, cricket legend Freddie Flintoff announces that it's come to his attention that 'some people don't know Jacamo is for blokes who like to look good".

Which luxury watch brand is most prominent online? Brand barometer

07 Sep 2012 | by Gemma Charles

Rolex is the most prominent, with Omega in second place.

Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter

05 Sep 2012

After an exhilarating Olympics, marketers and brands must return to reality and difficult trading conditions. We talked to six marketing chiefs about the testing four months ahead

Which sportswear brand is most prominent online? Brand barometer

16 Aug 2012 | by Gemma Charles

Nike is the most prominent, with Adidas in second place.

Adidas has the edge on Nike's similar TV advertising campaigns

01 Aug 2012 | by Richard Alford, managing director, M&C Saatchi

Challenge everything; impossible is nothing; just do it; all-in; my time is now; take the stage; make it count; write the future. That is, in essence, my initial review of the latest Adidas ad.

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