21 Oct 2010
| by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
24 Sep 2010
| by John Tylee
BMW's UK marketing director, Richard Hudson, reveals that he gets angry when the car-maker's dealers focus on price in their advertising, justifies his review of WCRS and explains why London 2012 is so important to the brand.
Fears the car market could not sustain a range of marques were misplaced.
26 May 2010
| by Jane Bainbridge
Any growth in the value of this sector is the result of increased prices as overall volume decreases.