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As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
BMW's UK marketing director, Richard Hudson, reveals that he gets angry when the car-maker's dealers focus on price in their advertising, justifies his review of WCRS and explains why London 2012 is so important to the brand.
Fears the car market could not sustain a range of marques were misplaced.
Any growth in the value of this sector is the result of increased prices as overall volume decreases.
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