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Brand Health Check: Skoda

01 Dec 2009 | by Jeremy Lee

The car marque's quirky style seems to have been lost in a wave of generic ads.

BMW ads are a joy to behold

21 Oct 2009 | by Staff

Car manufacturer recovers from closure of its Mini factory to achieve a year-high reputation score

Brand Health Check - Formula One

06 Oct 2009 | by Ed Kemp

LONDON - As the sport reels from yet another scandal, sponsors are beginning to get nervous.

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

LONDON - Many British brands can polarise public opinion, provoking implacable loathing in some, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands that elicit indifference from consumers that should be most concerned.

Nissan's Infiniti and beyond

08 Sep 2009 | by Alex Brownsell

LONDON - Japanese car manufacturer Nissan is to launch its long-awaited Infiniti luxury marque in the UK this week.

Volkwagen's model marketing

25 Aug 2009 | by Alex Brownsell

LONDON - The quality of the car group's communications is helping it ride the recession.

Can advertising really create a family of brands?

04 Aug 2009 | by Amy Golding

LONDON - It may work for P&G and Ford, but putting several brands in one ad is a risky strategy.

Volvo puts emotional appeal ahead of functional ability

28 Jul 2009 | by Alex Brownsell

LONDON - Volvo is aiming to move away from its perception as a cold Swedish marque, more famous for just being safe, with an emotion-led brand campaign.

Consumers tire of price-led promotions and are ready for hope-filled messages

14 Jul 2009 | by Suzy Bashford

LONDON - The recession has been a collective trauma for consumers.

Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

07 Jul 2009 | by Becky Wilkerson

LONDON - A weak pound, the shadow of the global recession and the promise of a sultry British summer has led many Britons to swap their trips abroad for a holiday at home.

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