Adwatch (Aug 10) - Meerkat toys a hit with audience
10 Aug 2011 | by Jon Tipple, Head of planning, McCann London
The consistent evolution of and creative dedication to the meerkat idea is inspiring.
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School Reports 2011: Krow Communications
05 Sep 2011 | by Staff
In 2010, Krow continued to plod along its own furrow, rarely troubling the headlines but producing a solid enough body of work for its small but perfectly formed roster of clients.
Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?
15 Jun 2011 | by Glyn Britton, Strategy director, Albion
The windscreen repair brand succeeds with its 'does what it says on the tin' ad approach.
Close-Up: Why Skoda Puzzle takes TV idents to a whole new level
13 May 2011
Matt Groves explains the thinking behind Fallon's multi-channel treasure hunt for the car manufacturer.
Bringing joie de vivre back to Renault's UK ads
08 Apr 2011
The car-maker's ads are reconnecting with the company's French culture in a way not seen since Nicole and Papa in the 80s. The UK marketing manager, Phil York, sees the Megane Experiment as a blueprint for future campaigns, John Tylee says.
Adwatch (30 March) - Top 20 recall: Is the new Lexus ad making a big noise?
30 Mar 2011 | by Tony Quinn, Head of planning, JWT London
Hybrid ad starring Kylie adds a touch of glamour to portrayal of a quality driving experience.
Brand Health Check: Hyundai
16 Mar 2011 | by Alex Brownsell
Sales of the marque have slumped since the highs of the scrappage incentive.
Close-Up 1: Who grabbed Super Bowl chance and ran with it
11 Feb 2011
Super Bowl Sunday saw its first two-minute ad, a few standout spots, but a lack of iconic ideas overall, Duncan Milner writes.
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Why the recession has been so good for BMW
24 Sep 2010 | by John Tylee
BMW's UK marketing director, Richard Hudson, reveals that he gets angry when the car-maker's dealers focus on price in their advertising, justifies his review of WCRS and explains why London 2012 is so important to the brand.
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