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Jeremy Lee is a fan of the Jaguar F-Type launch film: "Saying brands can be entertainment platforms is fashionable and a bit pat. But, in this instance, the agency has created something truly entertaining." It was created by Ali Alvarez, Victoria Daltrey and Will Bingham, and directed by Adam Smith...
Few brands are responsible for giving me more 'I wish I'd done that' moments than Volkswagen, so it was with perhaps overly high expectations that I watched the latest Polo ad.
Winning awards wasn't the only game in town at the Cannes Lions Festival last week, as brands took to the global stage to preach their strategic gospel. A common theme was creativity and its positive impact on the bottom line.
The agency's latest campaign can perhaps best be described as Street View on acid. Paul Knott and Tim Vance explain the thinking behind it.
Matt Groves explains the thinking behind Fallon's multi-channel treasure hunt for the car manufacturer.
Super Bowl Sunday saw its first two-minute ad, a few standout spots, but a lack of iconic ideas overall, Duncan Milner writes.
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