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VW's advertising has evolved as the brand has grown market share, its UK marketing chief tells John Tylee.
Winning awards wasn't the only game in town at the Cannes Lions Festival last week, as brands took to the global stage to preach their strategic gospel. A common theme was creativity and its positive impact on the bottom line.
Chinese companies seeking a foothold on the international stage are a huge opportunity for UK agencies, John Tylee writes.
Anyone expecting a creative renaissance at The Brooklyn Brothers following the departure of the creative founder Jason Fretwell and his replacement by Ali Alvarez will have been disappointed in 2010. But then they'd have also shown themselves - perfectly understandably - to have a misunderstanding of...
SapientNitro started off the year with a new team and lots of promise.
Work Club certainly put the hours in in 2010. The agency, which turned three last year, pulled in some exciting new clients and set a steady course for its future to boot.
2010 was a year of steady transition for Ogilvy.
Having been named Campaign's Digital Agency of the Year in 2009, Glue faced a different set of challenges in 2010.
In 2010, Krow continued to plod along its own furrow, rarely troubling the headlines but producing a solid enough body of work for its small but perfectly formed roster of clients.
Car manufacturer recovers from closure of its Mini factory to achieve a year-high reputation score
