Reaching gay consumers: beyond the 'pink pound'
09 Nov 2012 | by Trevor Hardy, founder, The Assembly
Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.
Search results
Search filters:
By Article Type
- Analysis
By Channel
-
Marketing
By Industry Sector
-
Autos
Click 
to remove filters
Add Search Filters:
By Publication
- brandrepublic.com (5)
- campaignlive.co.uk (5)
- Marketing (2)
- marketingmagazine.co.uk (49)
By Discipline
- Advertising (7)
- CSR (1)
- Field Marketing (1)
- Marketing Services (1)
- Sponsorship (2)
Ford Fiesta's image update piques interest, but fails to tell viewers why to buy
21 Feb 2013 | by Jonathan Fraser, Head of planning, Holler
Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.
F1 rumours leave brand investments in balance
26 Oct 2012 | by Alex Brownsell
Speculation and scandals affecting sport sponsors highlight the risk of using brand ambassadors.
Death of the mass-market car brand
18 Oct 2012 | by Alex Brownsell
Mid-market automotive brands such as Vauxhall, Fiat and Renault are struggling to compete against the success of premium and bottom-end car makers, but is marketing to blame for their woes?
Cadbury and Nestlé: What's in a colour?
12 Oct 2012
As Cadbury wins the battle against Nestlé to protect its shade of purple, Jim Prior, chief executive of branding agency The Partners, looks at the importance of building a brand around a colour
Brand Barometer: Social media performance of Compare The Market
07 Sep 2012 | by Staff
A look at the performance of Compare The Market in social media over the past four months.
Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter
05 Sep 2012
After an exhilarating Olympics, marketers and brands must return to reality and difficult trading conditions. We talked to six marketing chiefs about the testing four months ahead
Volkswagen Polo ad lacks the creativity of its predecessors
05 Sep 2012 | by Liam Fenton, creative director, Brave
Few brands are responsible for giving me more 'I wish I'd done that' moments than Volkswagen, so it was with perhaps overly high expectations that I watched the latest Polo ad.
Brand Barometer: Social media performance of BMW
17 Aug 2012 | by Gemma Charles
A look at the performance of BMW in social media over the past four months
Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat?
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- In-house and agency heads review unpaid intern policies following campaign
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
