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Into the Valley

Tim Daukes reviews the recent APA trip to the media mothership of California's Silicon Valley.

Microsoft's Hart focuses on averting 'ad blindness'

The tech giant's vice-president of advertising and online in Europe believes he can keep consumers engaged with high-value brand content, Maisie McCabe writes.

Adidas: nothing else but blue matters

Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.

Brand barometer: Somersby Cider's latest viral campaign reviewed

Social video expert Unruly evaluates the latest Somersby Cider viral campaign, with "ones to watch" from Renault, Battlefield 4 and Samsung.

Social Tracker: Adidas

With the roll-out of Boost and a bold Chelsea ad, how has Adidas fared across social media?

Ones to watch: the latest viral videos from Google Chrome, Spotify and Captain Morgan

The latest viral video hits from Google Chrome, Spotify and Captain Morgan.

Hazlitt ready to continue defying the odds at ITV

Having steadied the ship since her surprise appointment as ITV's commercial chief more than two years ago, Fru Hazlitt's next big trick is to reinvigorate and explore beyond the 30-second spot. By Arif Durrani.

A landmark moment for mobile marketing

Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.

Things we like

Campaign's selection of media news and views of note in the week before 29 March 2013.

Pick of the week: Channel 4, 4 Creative

Jeremy Lee enjoyed Channel 4 s Grand National promo: "The new 4Creative team has come storming out of the gates with this spot, which nicely emphasises how the country comes together to watch the thrills of the Grand National." The ad was created by Chris Bovill, John Allison and Keith McCarthy, who...

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