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Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.

Brand Barometer: Social media performance of Visa

26 Oct 2012 | by Staff

A look at the performance of Visa in social media over the past four months.

Which price comparison site is most prominent online? Brand barometer

18 Oct 2012 | by Gemma Charles

Gocompare.com is the most prominent, with Moneysupermarket.com in second place.

BrandMAX 2012: What you need to know

10 Oct 2012 | by Noelle McElhatton

The need to think of social media as the responsibility of the entire company, rather than merely the domain of marketing, was a key theme of the BrandMAX 2012 summit

Halifax: the bank's latest execution is a far cry from typical ads for financial-services brands

03 Oct 2012 | by Magnus Fitchett, planning director, SapientNitro

The people at Halifax must have wept when they saw John Lewis' 'The Long Wait' ad last Christmas.

Which payment system is most prominent online? Brand barometer

21 Sep 2012 | by Gemma Charles

MasterCard is the most prominent, with American Express in second place.

Jay Jamison on hackathons: 'Brands are open to solving problems the new-fashioned way'

06 Sep 2012

US venture capitalist Jay Jamison, a partner at BlueRun Ventures, gives the view from across the Atlantic on the benefits of all-night hackathons

Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter

05 Sep 2012

After an exhilarating Olympics, marketers and brands must return to reality and difficult trading conditions. We talked to six marketing chiefs about the testing four months ahead

Barclay's ad is simple and memorable, but strikes the wrong tone for a bank seeking to regain trust

28 Aug 2012 | by Jon Howard-Spink, strategy and planning director, Quiet Storm

There's that old saying 'coals to Newcastle': a hard sell, but if you pull it off, you're up there with Don Draper.

Limp Gocompare.com ad fails to capitalise on singer's ubiquitous presence

14 Aug 2012 | by Ryan Newey, founding partner and creative director, Fold7

Gocompare's Gio Compario - or 'Opera Man', as I like to call him - has been shouting at us in his operatic tones for several years now. Is the campaign so bad it's good, or so bad it's bad?

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