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Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and directed by Steve Reeves through Another Film Company.
Ian Darby is less than impressed with More Th n s new commercial: "It s sad to see that the More Th n Freeman character has been replaced with forced-looking footage of a cheap sales promotion. Its feel the love line seems generic and I m fed up with oversized teapots."
Ian Darby is shocked by the wooden performances in the new spot from Santander: "Jenson, Jess and Rory could have been used to much better effect but, instead, they are shoehorned into a weird stalker scenario in a bloke s house. The impact is deathly dull."
The economy continues to post sluggish growth, but to what extent has the media industry been impacted and how can the sector boost growth in the country again?
'Corporate trade' seems to have cleaned up its image, Alasdair Reid says.
Can Norwich City's promotion to the Premier League and a tie-up with children's charities do for Aviva globally what Paul Whitehouse has done for the insurance giant in the UK? John Tylee speaks to Aviva's global marketing director, Jan Gooding.
Despite the clamour for visual-led advertising, it appears dialogue is being written back into the script.
HSBC's global marketing chief, Alex Hungate, wants the bank to elicit the same affection in people as celebrated consumer brands such as Apple. At a time when the financial services sector is not exactly well-loved, that's quite a task.
