Key people: Aviva
01 Sep 2011 | by Staff
The key people working across the various Aviva brands.
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Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
The big banking brands need to be careful they don't stagnate as competitors enter the field, writes Simon Clough, global marketing director, Clear.
An economic downturn is a direct opportunity
04 Apr 2008 | by Paul Kennedy
It stands to reason that the long-term risks of slashing marketing budgets in a downturn outweigh the short-term gains, as highlighted in 'Advertising in a downturn', a timely report published by the Institute of Practitioners in Advertising, writes Paul Kennedy.
City Republic: is another big crash on the way?
16 Jan 2008 | by Stephen Foster
Early falls on the FTSE 100 cause Stephen Foster to look at the state of the markets, as well as the latest for big brands Northern Rock and Liverpool FC.
City Republic: troubles at Northern Rock and EMI
14 Jan 2008 | by Stephen Foster
As nationalisation looks more likely for Northern Rock, Stephen Foster revisits the situation the bank is in and looks at EMI's difficulties.
City Republic: the race for GCap and bad news for M&S
09 Jan 2008
With GCap's share price almost doubling, Stephen Foster looks at Global's attempts to acquire it and examines the drop in sales at Marks & Spencer amid trouble on the high street.
Superbrands case studies: The AA
03 Jan 2008
The AA is the dominant brand leader in the roadside assistance market. Over the last 100 years, the brand has been built on the quality, expertise and dedication of its patrol force. Their expertise is not only with cars (they fix over 80%of breakdowns at the roadside); but with car owners. This is...
City Republic: Guardian's Emap bid and the shaky markets
05 Dec 2007 | by Stephen Foster
In this morning's City Republic, Stephen Foster looks at the Guardian's bid for Emap, the ongoing downward trend of the markets, possible interest rate cuts and overseas ownership.
City Republic: stormy Wednesday, Northern Rock and HP's progress
21 Nov 2007 | by Stephen Foster
City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing and media.
City Republic: Northern Rock, Associated, Wall Street and China
19 Nov 2007 | by Stephen Foster
City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing and media.
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