16 May 2013
Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy."
It was written by David Fleetwood, art directed by Gary Monaghan and directed by Steve Reeves through Another Film Company.
28 Mar 2013
Ian Darby is less than impressed with More Th n s new commercial: "It s sad to see that the More Th n Freeman character has been replaced with forced-looking footage of a cheap sales promotion. Its feel the love line seems generic and I m fed up with oversized teapots."
21 Mar 2013
Ian Darby is shocked by the wooden performances in the new spot from Santander: "Jenson, Jess and Rory could have been used to much better effect but, instead, they are shoehorned into a weird stalker scenario in a bloke s house. The impact is deathly dull."
As the foundations for a long-term overhaul of business practice are put in place, David Wheldon, the bank's brand chief, talks to Alex Brownsell about the role of marketing in its radical plans for change.
Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.
26 Oct 2012
| by Staff
A look at the performance of Visa in social media over the past four months.
Gocompare.com is the most prominent, with Moneysupermarket.com in second place.
The need to think of social media as the responsibility of the entire company, rather than merely the domain of marketing, was a key theme of the BrandMAX 2012 summit
03 Oct 2012
| by Magnus Fitchett, planning director, SapientNitro
The people at Halifax must have wept when they saw John Lewis' 'The Long Wait' ad last Christmas.
MasterCard is the most prominent, with American Express in second place.