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Turkey of the week: More Th>n, VCCPme

28 Mar 2013

Ian Darby is less than impressed with More Th n s new commercial: "It s sad to see that the More Th n Freeman character has been replaced with forced-looking footage of a cheap sales promotion. Its feel the love line seems generic and I m fed up with oversized teapots."

'We are not a place for narrow-minded people'

21 May 2010 | by John Tylee

HSBC's global marketing chief, Alex Hungate, wants the bank to elicit the same affection in people as celebrated consumer brands such as Apple. At a time when the financial services sector is not exactly well-loved, that's quite a task.

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