Click 
to remove filters
RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank
With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.
LONDON - The success of the 'Comparethemeerkat' campaign for Comparethemarket.com has driven strategy reviews at leading price-comparison sites Moneysuper-market.com and Confused.com.
LONDON - From next year, the scale of the internet is set to expand significantly. The Internet Corporation for Assigned Names and Numbers (ICANN), the international body that oversees the naming structure of the web, will liberalise the market for domain name extensions.
LONDON - Data from loyalty cards, postcode targeting and surveys have given marketers unprecedented insights into the way people shop, as well as providing them with the names, addresses, preferences and life stages of millions of consumers.
LONDON - Welcome to the new age of austerity. If social commentators are to be believed, indebted UK consumers are ditching conspicuous consumption and embracing cost-cutting and frugality in a way hitherto unimagined.
LONDON - Comparison sites are starting to struggle to turn searches into revenues.
LONDON - ING Direct has appointed Geronimo to handle its £4m direct marketing account.
Have you seen a coupon on an ad recently? Remember when coupons were the bane of every creative team's life (in "creative" agencies, anyway)?
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us