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The fashion house hopes Moulin Rouge's star can inject some pizzazz into its 83-year-old scent.
As Britain's first halal chocolate bar goes on sale, Dan Bloch examines the effort to capture the Muslim pound and investigates how companies are targeting products at the UK's different religious communities.
More teenage girls than ever are wearing make-up, buying the latest fashions and trying to ape their favourite celebrities, and the teen media is an obvious route to their audience. Mairi Clark reports on a growing sector.
As a trio of premium chocolate brands revamp their PR strategies and draft in new agencies, Richard Cann asks how confectioners can use PR to help differentiate the products in an increasingly competitive market.
US music mogul Damon Dash is bringing his Roc lifestyle brand empire across the Atlantic.
With successful anti-smoking legislation in place in New York and Ireland, politicians and the media are suggesting the UK will be next. Richard Cann looks at how the main lobby groups are influencing the debate.
The wine industry is a hotbed of PR activity as New World-based companies seek to cultivate their brand image among consumers through the creative use of PR campaigns. Richard Cann reports on the battle raging
With Coca-Cola pilloried for its Dasani brand, is the lucrative bottled water market the ultimate triumph of packaging over substance, asks Sarah Robertson
As the FMCG giant prepares for life after its PR-friendly CEO's departure, and ploughs ahead with its 'Path to Growth' strategy, Ian Hall analyses the raft of comms challenges that lie ahead for the Anglo-Dutch group
The administrator to the Italian dairy firm has called in a PR adviser to handle the media interest, but both face an immense challenge, writes Tom Williams
