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Simon Rowland, senior consultant at UffindellWest, suggests a practical plan to capitalise on consumer touchpoints to create excellent customer experience.
Christmas is just around the corner and many ISPs are ramping up their anti-spam programmes to make sure that consumers inboxes are filled with only the messages they want to receive this festive season, writes Simone Barratt, managing director of eDialog.
In this morning's City Republic, Stephen Foster looks at the Guardian's bid for Emap, the ongoing downward trend of the markets, possible interest rate cuts and overseas ownership.
Can ‘place' be as important as ‘price', ‘promotion', ‘product' and ‘people'? Ardi Kolah investigates.
City Republic is Brand Republic's morning update on the latest news from the City (and Wall Street) to have an impact on marketing and media around the world. Every Monday and Wednesday, Stephen Foster looks at what the financial markets are doing and what it means for the industry.
Chris Grantham of Your Future London spends his working life telling big brands what the future has in store. Your Future has conducted extensive research into a new kind of 'premium consumer'. Does your brand make the grade?
Ardi Kolah investigates why InterContinental is embarking on a global acoustic programme that will be music to the ears of its customers.
Marketers must take account of legal changes to the running of prize promotions that take effect from September 1 2007, advises Ardi Kolah.
When Microsoft launched Vista at the start of the year the company simultaneously released the latest version of its Office suite, which includes Microsoft Outlook 2007, a program that will an impact on email design, writes Simone Barratt, managing director of e-Dialog.
How do you develop your brand? I would guess that if you are like most marketers you do a lot of brand development brainstorming internally and then enlist the help of some bright (and very expensive) consultants to second guess your ideas and run a few focus groups, writes Clive Cooper.
